I started kistunes a few months ago as a dead simple tool for finding out what music was playing in TV commercials.
I always seemed to experience, and solve, the following problem over and over again for the last 5-10 years: I'd see a TV commercial with amazing background music, but had no easy way to find out who the specific artist and song was.
Shazam's been around for over a decade now, and on the surface appears to be perfectly suited to this problem. Shazam's badass, and was one of the first apps I used on the iPhone in 2007 when I was in cab and the radio was on. Mind. Blown.
In practice, however, my reaction time is too slow to realize that 1)I like this commercial 2)I like this music 3)I have no idea who the artist or song is AND 4)I like the music so much I want to find the artist and song title ASAP. The 15-45 second commercial is typically over by the time I get my phone out and load Shazam.
An additional issue with music discovery in commercials is that the song is often chopped-up and spliced, or heavily overlaid with voiceovers discussing the product. This often poses challenges for music detection apps.
In conclusion, I've found the most efficient solution to still be the following two step process:
1) I search youtube for the brand name and latest commercials ("Jeep, newest commercial")
2) Reading the comments to see what artist and song are repeatedly mentioned (many times the video publisher doesn't document the music details in the title or description).
The first question Youtubers seem to ask/answer is "what song is playing", so a quick scan of the comments usually leads to accurate mentions of the artist/title.
All of this led me to have fun challenging myself to come up with a more elegant solution - kisTunes.