Geico Progressive Insurance "I'll Stand By You" TV AD

Featuring "I'll Stand By You" Song By The Pretenders

When it comes to really funny and entertaining commercials, Geico takes the prize. The insurance company poked some fun at how much insurance companies are willing to have your back in a TV ad. Although the commercial is a few years old, it is a classic worth going over. The TV advert is called "I'll Stand By You" and it features a song by the same title. However, the version sung or used in the ad was actually done by Geico's very own Flo and another one of their employee.

 

Original Commercial:

https://www.youtube.com/watch?v=Itl-H1vuRsA

 

Promises Made

It is no secret that when insurance customers have problems or claims they need taken care of, many insurance companies ignore or refuse to help them. With that in mind, Geico progressive insurance, set out to show clients that they are different from the rest. This is where the "I'll stand by you" song used in the ad comes in to play. In the commercial, the first thing viewers see is a silhouette of a woman holding a microphone as she belts out "Take me in, into your darkest hour. And I'll never desert you, I'll stand by you." For anyone watching the ad for the first time, the last thing they expect is that this is for an ad for an insurance company. However, once the initial part of the lyrics are belted out, the lights come on and everyone can see who it is singing.

Everyone Loves Flo

Flo, the fictional character appearing in more than 100 commercials for Progressive Insurance, is widely known and loved by viewers. Her hilarious antics in numerous Geico commercials have made her face and name easily recognizable anywhere. Once she finishes singing, Flo explains to a woman inquiring about the insurance plan, the details of progressive insurance benefits.

 

Original Song:

https://www.youtube.com/watch?v=SuWAGT9ZkYE

 

A Very Popular Song

The tune used in this song was originally recorded by the group The Pretenders in 1994. It became a very popular hit due to the tune's powerful message in its lyrics and video. The group earned a Grammy Award for Best Pop Performance by a Duo or Group with Vocals for this song. Also, the tune has been re-recorded several times by different artists, including Carrie Underwood in 2007.

 

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Lyrics Used in Advert:

 

Take me in, into your darkest hour

And I'll never desert you

I'll stand by you.

yeaahhhh

I'll stand by you

Won't let nobody hurt you

 

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Who Is That Man?

 

In the commercial, the second part sung by an actor playing a Geico employer is also beautifully rendered. In fact, many viewers have commented trying to find out what the actor's name was since they found his rendition so well done. Unfortunately, Kistunes, the app which is designed to match the names of songs in commercials with the artists, could not verify whom the actor was either.  If haven't already, you should watch the entire ad; especially the ending which is hilarious. Progressive insurance really knows what it takes to engage, entertain and make viewers laugh with their ads.