Featuring Tune "Jumpman" By Drake & Future
With over 12 million plus views in just six days of its release, the new advert by Apple Music looks to break the record for most views on a commercial. The advert we are referring to is titled "Taylor vs Treadmill" featuring the music artist Taylor Swift. If you have not seen the ad yet, get ready to laugh out loud at this awesome commercial.
A Hilariously Funny Ad
Kistunes, the app designed to find & match the name of the songs used by commercials, reviews and goes over numerous ads every week. However, there are some of them which just simply stand out for various reasons. This latest gem from Apple Music is one them. The 'Taylor vs Treadmill' advert is simply hilariously funny. The best part about it is that viewers will undoubtedly be shocked at the same time since no expects the events which unfold before their eyes. The Agency behind this commercial is TBWA/Media Arts Lab (USA) and Anthony Mandler was the director. Curiously enough, this ad was released on April's Fools day. Perhaps this was done as a way to get more people to share the video since the day is one known for jokes going viral. The ad itself pokes fun at several real videos which have gone viral on the internet after showing people experiencing similar falls on treadmills.
Are You Okay Taylor?
After watching this advert, the only thing that comes to a viewer's mind is asking Taylor Swift if she's okay. Granted, they know that a stunt double was used to perform the actual fall. Nevertheless, one cannot help but feel for the singer upon what looks to be a painful fall. In the ad, we see the pop artist open up a running playlist from Apple Music called "#GYMFLOW". She then ends up selecting the "Jumpman" tune by artists Drake & Future. Miss Taylor cooly begins to run on the treadmill as she sings along to the tune she just chose, flailing her arms in unison with the beat. In an instant though, she loses her balance and falls very hard. One of the funniest parts about the commercial is how Taylor manages to continue singing, without missing a beat, even after the horrendous fall she takes.
Lyrics Used in Advert:
If Young Metro don't trust you, I'm gon' shoot you
(I'm gon' shoot you)
Yeah, jumpman, jumpman, jumpman, them boys up to something
They just spent like two or three weeks out the country
Them boys up to something they just not just bluffing
You don't have to call I hit my dance like Usher (woo!)
I just found my tempo like I'm DJ Mustard (woo!)
I hit the Ginobili with my left hand up like (woo!)
Lobster and Celine for all my babies that I miss
Chicken finger, French fries for them hoes that wanna diss
Jumpman, jumpman, jumpman, them boys up to something
Uh-uh, uh, I think I need some Robitussin
Record Breaking Advert
There is no question that this commercial is a winner for all of the parties involved. From Taylor Swift, to Apple Music, and even the viewers who get to laugh at Taylor's expense, the list goes on and on. Ironically, Taylor Swift had a rift with Apple about its streaming services not too long ago. In the end, Miss Swift ended up winning that fight against the big American multinational technology company. Still, it appears as if Taylor and Apple have kissed and made up. With this commercial set to break the record as one of the most-watched commercials of the internet era, the making up appears to have been a great decision for both.