Nike Footwear 'Short a Guy' TV Commercial

With Song "Surfin' Bird" By The Trashmen

Leave it to Nike, the footwear company, to come up with a great fast-moving TV spot which everyone seems to love. The Nike 'Short a Guy' commercial features several cameos appearances by some famous athletes. Throughout the advert we see great athletes such as Andrew Luck, Mia Hamm, Misty May-Treanor, Garrett Richards and Anthony Davis among others.

Original Commercial -

https://www.youtube.com/watch?v=uw08j-yOfcE

The People Behind The Ad

 

 

The masterminds behind this fast moving, energetic and frantic ad are the Wieden + Kennedy ad agency from Portland, Ore. The commercial uses the soundtrack from an oldie tune from the 1960's titled "Surfin' Bird" by the Trashmen. The ad was directed by Stacy Wall from the Imperial Woodpecker company. For those who are familiar with previous ads from Nike, they know that most of them are always fast-paced and rapid. This goes to their motto of 'Just Do It' and since they are considered the number one in sports footwear.

 

 

Original Song:

 

 

https://www.youtube.com/watch?v=ZThquH5t0ow

 

 

Fast & Furious Advert

 

If you get to see the full-lenght 'Short a Guy' Nike commercial then you will have to hit rewind once or twice to see what happens slowly. This is because this ad moves in a very 'fast & furious' way. In the ad, we first see a young kid drive by a  basketball playground with his skateboard. Another young man who looks at the teen asks him "Hey kid, we're short a guy, want to play?"  Without hesitation, the young kid says 'Aight' as he eats an icecream and props up his skateboard. In the next few scenes, we see the kid continually get thrust into contrasting situations where he is asked "Hey Kid, we're short a guy" over and over again by different people playing distinctive sports. From a game of volleyball, a marathon and into a lacrosse game, the kid is in and out of games in which he participates after being called on. The great thing about the ad is that every time you get ready for the kid playing one sport, the actor is quickly driven into another situation. Each time, a different famous athlete is seen asking for his help since they are short a guy.

 

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Lyrics Used in Advert:

 

 

A-well-a, everybody's heard about the bird

Bird, bird, bird, b-bird's the word

A-well-a, bird, bird, bird, the bird is the word

A-well-a, bird, bird, bird, well, the bird is the word

A-well-a, bird, bird, bird, b-bird's the word

A-well-a, bird, bird, bird, well, the bird is the word

A-well-a, bird, bird, b-bird's the word

A-well-a, bird, bird, bird, b-bird's the word

A-well-a, bird, bird, bird, well, the bird is the word

A-well-a, bird, bird, b-bird's the word

A-well-a, don't you know about the bird

Well, everybody knows that the bird is the word

A-well-a, bird, bird, b-bird's the word

A-well-a

 

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Another great part of the advert is the song used as the background. The 'Surfin' Bird' tune is very catchy and quick-paced as well which suits the ad just fine. It is very unlikely that you will get to see the entire TV spot in it's original length since it is almost 2 minutes long. Most of the time, advertisers have to streamline their ads to fit into either 30 seconds or 1 minute spots for TV. Still, you can see the original commercial in its entirety here. No doubt you will enjoy this TV spot since it is very fast-moving, enjoyable, fun and kind of funny.