H&M 'Rewear It' TV Spot Featuring Artist M.I.A.

The recycle week is kicking off and it has started with a bang as far as great commercials are concerned. H&M, the popular Swedish multinational retail-clothing company, just released a great ad titled "Rewear It". The advert features an exclusive song by English hip hop recording artist, director and record producer M.I.A.

 

Original Commercial:

 

https://www.youtube.com/watch?v=f7MskKkn2Jg

 

H&M Is On A Roll

 

This is the second advert from H&M which Kistunes, the app designed to find & match the name of the songs used by commercials, has posted about in the past few months. The clothing conglomerate is widely known for its fast-fashion clothing for men, women, teenagers and children. H & M (Hennes & Mauritz AB) teamed up with the multi-talented Mathangi 'Maya' Arulpragasam, better known by her stage name M.I.A., for this TV spot.

If it wasn't for the text message displayed across the screen, you wouldn't think this was an ad, much less for a clothing company. The text - H&M Featuring M.I.A - appears at the beginning of the commercial. Truth is that the ad has sort of a catastrophic Hollywood movie story line feel to it when it begins. Warning people about the dangers of neglecting the environment, the TV spot immediately captivates the viewers. Still, once the beat and tune starts and we see artist M.I.A. begin to sing the song "Rewear It", the ad takes a different turn. From that point on, the commercial actually resembles a music video.

 

 

Original Song:

 

https://www.youtube.com/watch?v=s8RNvDTfroM

 

 

A Very Worthy Cause

 

The song used in this TV spot was exclusively written and recorded for H&M's World Recycle Week campaign by artist M.I.A. With a push to bring attention to a more sustainable kind of clothing industry, H&M & M.I.A. united to promote this campaign. The commercial was created by the F&B advertising agency and produced by Indio Film. The title of the song 'Rewear It' is in reference to H&M's message to shoppers. They want them to return their old and unwanted clothing items to H&M stores. In turn, the clothing mogul will collect them, break them down and use them to make new clothes.

 

 

 

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Lyrics Used in Advert:

 

 

Regenerate, regenerate, regenerate

 

Regenerate, regenerate, regenerate

Regenerate, regenerate, regenerate

Regenerate, regenerate, regenerate

Regenerate, regenerate the nation

Regenerate the nation

Regenerate the nation

Regenerate the nation

Regenerate the nation

Cause this generation

We rewear it

Cause this generation

We rewear it

Cause this generation

We rewear it, we rewear it

We rewear it, we rewear it

We rewear it, we rewear it

We rewear it, we rewear it

We rewear it

North, south, east, west

Everybody there

Water, water, water, water

Where me water there?

Need to breathe, need to breathe

This bubble needs some air

Ah-ah-air

Need to get some air

Fresh and clean like January

Here's that credit itinerary

Playing that game, get your referee

Victory is necessary

Hide your ones like bitchionary

But, you know me

I keep it clean

I don't like doing things I don't really mean

That's my team, sport or win

We don't give a fuck 'bout reppin' green

Kicking down the doors, get your scene

I'm going to be your chick supreme

Make you scream for the dream

Do it clean, spin your wheels

I stitched your seams, sew what you mean

So what if I want a world to gleam?

Part of the team, you're part of the theme

If you want change, then you gotta go in

Cause this generation

We rewear it

Cause this generation

We rewear it

Cause this generation

We rewear it

Cause this generation

We rewear it

We rewear it

We rewear it

We rehear it

We rewear it

We rewear it, we rewear it

We rewear it, we rewear it

We rewear it, we rewear it

We rewear it, we rewear it

Reset the rhythm, we don't walk away

Reset the rhythm

Regenerate the nation

Regenerate the nation

Regenerate the nation

Regenerate the nation

Cause this generation

We rewear it

Cause this generation

We rewear it

Cause this generation

We rewear it

Cause this generation

We rewear it

We rewear it

We rewear it

We rehear it

We rewear it

We rewear it, we rewear it

We rewear it, we rewear it

We rewear it, we rewear it

We rewear it, we rewear it

 

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Stay Still, If You Dare!

 

Anyone who is wise to the problems facing the environment, can truly appreciate this ad and the effort behind both H&M and M.I.A. Environmental concerns aside though, this TV spot is truly enjoyable. The song's infectious rhythm dares the viewer to try and remain calm as they watch and listen to it. Both are extremely difficult to do because of the beat of the song and the way in which the dancers gyrate and move about in the video.  So go ahead and watch it... and stay still, if you dare!