T-Mobile "Never Settle For Verizon" TV Commercial

Featuring The Interrupters with Tune "Take Back The Power"

The past few years has seen an unprecedented rise in both the sales and usage of cellular phones. With carriers waging war against one another as they vie for customers, the commercials being made by each one of  them has risen as well. Here, we feature an ad from T-Mobile called "Never Settle For Verizon" where they go after their rival provider Verizon. To get their message across, T-Mobile used the song "Take Back The Power" from The Interrupters. The loud and high energy tune really demands attention which is what T-Mobile wanted in this ad to make their point.

 

Original Commercial:

 

 

https://www.youtube.com/watch?v=NOlcNfkQ3hs

 

The explosion of cellular phone usage is everywhere, reaching mostly all the countries in the world. The war between carriers has heated up in the USA the past few years. Companies continue to make their cases as to why customers should either stay with them, or switch back to them. In the T-Mobile ad, they go after some claims made by Verizon and things they have said in their own commercials. One of the great things about this ad by T-Mobile was their useage of a Punk Rock band's song. The loud shouting style used in this genre and in the song actually helps T-mobile make their case. Moreover, the lyrics "What's your plan?, are you a leader, or will you follow?" fit the concept pitched in the advert perfectly as well. It is safe to say that it is the song itself which has made so many people search and wonder who the artist singing this tune were.

 

 

 

Original Song:

 

 

https://www.youtube.com/watch?v=9mn8r5kV9Ik

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Lyrics Used in Advert:

 

What's your plan for tomorrow

Are you a leader or will you follow

Are you a fighter or will you cower

It's our time to take back the power

What's your plan for tomorrow

Are you a leader or will you follow

Are you a fighter or will you cower

It's our time to take back the power

 

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Judging by most of the comments found on the videos and articles posted about this ad, viewers truly enjoyed this commercial and the tune used in it. So this proves what Kistunes has said many times regarding songs in ads. Sometimes, the commercial doesn't have to be too catchy or impressive to get viewers to remember them or notice them. If the song used in the ad is a likable one, they will do so anyway.