Norwegian Cruise Line ‘Feel Free’ Commercial

Featuring Song "Freedom" By Pitbull

Nothing like an ad from a cruise line to make the viewers think about going on vacation. The spot we are covering today is from the Norwegian Cruise Line which has a commercial called 'Feel Free'. The advert uses the song "Freedom" by Rapper Pitbull whose real name is Armando Christian Pérez.

 

'Be Free' Is The Message

When companies are trying to sell their goods or services to viewers, they try everything possible to get their message across to them. The Norwegian Cruise Line's directive on this ad is for everyone to feel free, be free to do what they want once they are on one of their ships.  In fact, on the company's YouTube account where this commercial is found, the description is clear. The cruise line tells people that "You’re free. Free to dine, free to dance, free to relax." Well, that's something most people are looking for these days anyway, so the message is a great one.

 

Original Commercial -

https://www.youtube.com/watch?v=Vuc9Q32Qwok

 

About That Cruise

In the ad, we first see a beautiful view of the ocean and then the huge ship as it sails into the waters. As the song from the Pitbull blares in the background, we also see some folks jumping in the water and doing all kinds of fun things on the ship. The ad uses large text throughout the commercial with messages of what those who go on the cruise can expect. Of course, being able to sail to the most beautiful destinations in the world is something most of us would jump at the chance to do. One of the great things about the ad is the energetic feel it has. That can be relayed back to the catchy song used which makes anyone who hears it want to jump, dance and move along with the rhythm.

 

Original Song -

https://www.youtube.com/watch?v=fj0K60d4dTo

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Lyrics Used In Advert -

Hey, yeah, I like this right here

Makes me feel free

It's got that, uh, you know, that

Bom, ba-dum bum, ba-da-da-da-da (Mr.)

Bom, ba-dum bum, ba-da-da-da-da (World...)

Bom, ba-dum bum, ba-da-da-da-da (...wide)

Let's escape

I'm free to do what I want and have a good time

Now somebody, anybody, everybody, say

Cause I'm free to do what I want and have a good time

Now somebody, anybody, everybody, say

Feel free,

have the time of our lives,

let's all get wild tonight

Feel free,

get on the ship and cruise the world

Are you with it, girl?”

I'm free to do what I want and have a good time

Now somebody, anybody, everybody, say

Cause I'm free to do what I want and have a good time

Now somebody, anybody, everybody, say

Feel free,

have the time of our lives,

let's all get wild tonight

Feel free,

 

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See PitBull Perform  Live On A Cruise

Kistunes has discovered the Norwegian Cruise Line use of the Pitbull song in their ad was based on more than the tune being so catchy and groovy. In fact, on an article featured on Billboard magazine's website, there's plenty of details about the  Norwegian campaign announcing a 2017 Pitbull cruise with "Once in a lifetime" performances by the artist. According to Billboard, the Pitbull After Dark Party on the Norwegian Pearl is scheduled to run from March 10-13, 2017. The planned Pitbull cruise is set to sail from his own hometown of Miami all the way to the Bahamas. Many companies end up teaming up with artists or celebrities and create a campaign which benefits them both. Such is the case here in this cruise-concert combination.

 

Happy Sailings

The commercial was created by the  BBDO Atlanta advertising agency for the cruise line. Although it is still too early to say how successful the campaign will be as far as the concert goes, we are sure the cruises will be great. After all, everyone one of us is looking for a chance to 'feel free' once in awhile.