Coca Cola "Be Ok" Commercial - Ingrid Michaelson Tune

When companies create commercials, they strive to catch consumers the attention of viewers any which way possible. Having a popular or hot song to accompany an ad is a very good method to ensure that their commercial will be liked and enjoyed by viewers. The Coca Cola "Be Ok" advert is one of those TV commercials. Attached with the memorable tune "Be Ok" from Ingrid Michaelson, the beverage company managed to create a great ad.

 

 

 

It's All About The Calories

 

 

 

The ad itself begins simply enough with an image of a Coca Cola soda can and the words "139 happy calories to spend on extra happy activities". While the commercial is playing, the catchy tune "Be Ok" is heard in the background accompanying the various people doing their things. From there, we see a woman walking her dog as some words in text appear on the screen. The text tells viewers that "25 minutes of letting your dog be your GPS". The next few scenes show different people doing other regular and normal activities with more text explaining the minutes of each activity. The end of the advert is an image of the  Coca Cola can again letting viewers know that they can burn off the 139 calories in the soda easily.

 

 

Original Commercial:

 

https://www.youtube.com/watch?v=TgJu_shHir4

 

 

Controversy In Europe

 

 

It's nothing new for companies to create an ad which stirs or causes controversy. In fact, many businesses specifically set out to do just that in certain cases. The reason behind this is for publicity of course. Anytime you can create an ad which creates free publicity for your product is a win. However, sometimes, it can end up backfiring and doing more damage than good as with some recent commercials. The controversy for this particular ad came in the United Kingdom as that country's advertising watchdog (ASA) ruled that the campaign by Coca Cola was misleading to consumers. The ASA (Advertising Standards Authority) ended up actually banning the commercial altogether. This all came about after some viewers called to complain to the ASA. They were miffed by the ad's premise of people being able to really burn off 139 calories by simply doing the things those seen in the ad were doing. Viewers upset with the ad argued that simply dancing, laughing or walking your dog were not enough to indeed burn the 139 calories. While Coca Cola was perplexed and saddened by the ASA's ruling, the publicity they received behind the controversy was plentiful. Luckily for Coke, the vast majority of people were really angry at the ASA and the callers who ended up taking the commercial too literally.

 

 

 

Original Song:

 

 

https://www.youtube.com/watch?v=zU3472bvdHI

 

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Lyrics Used in Advert:

 

 

I just want to know today, know today, know today

 

Know that maybe I will be ok

I just want to be ok, be ok, be ok

I just want to be ok today

I just want to be ok, be ok, be ok

I just want to be ok today

Hey,

I just want to be ok, be ok, be ok

I just want to be ok today

I just want to be ok, be ok, be ok

I just want to be ok today

I just want to know today, know today, know today

Know that maybe I will be ok

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The original song was not the same version which was used in the commercial. The actual artist who sings the song is not known as Coke would not release his or her name since they did not have permission to do so. Still, the version used in the ad is really cool and has a very addictive rhythm to it. Kistunes, the app designed to match the name of the songs used by commercials, loves the concept behind the song and ad. After all, all of us just want to be ok!