Volvo XC90 Freedom Commercial - Avicii "Feeling Good"

Advertisers have long discovered the power of what a great song can do for their commercial and product. They also see how the ad can end up generating more buzz via the Internet because of the song; sometimes more free publicity than the ad itself. The case in point is clear in the new Volvo XC90 freedom commercial featuring the song "Feeling good" from Avicii. By contrast to many other commercials we hear with songs which want to make you move, dance and groove, this one is quite different.  The makers of this advert seemed to have wanted to create a feeling of calm, confidence, quality and luxury. Perhaps that has to do with the target audience Volvo was trying to reach which is the older, more prominent and affluent clients.

Original Commercial:  Not Found. Other version here

https://www.youtube.com/watch?v=PHAscw0irAA

The commercial itself is enveloped in a peaceful, yet invigorating setting. The ad begins with a beautiful scene filmed in Sweden where the camera pans from a moving vehicle as it moves through the trees and road. We then see a question on the screen asking "What is luxury?" as a shot of the Volvo XC90 is then shown driven on the road. The ad continues to explain the answer to the question via other text writings which appear on the screen and shots showing the features found on the vehicle. On cue, the song "Feeling Good" begins to play engulfing the viewers in a duet of appreciation and joy.

Original Song:

https://www.youtube.com/watch?v=S565hk5T7SA

Interestingly enough, the "Feeling Good" song had been originally recorded by renowned artist Nina Simome back in 1965. It was also recorded again by the artist Muse in 2001 and Michael bublé in 2005 as well. It seems as though the new 2015 release of the song by Avicii has been a success also.

 

Lyrics Used in Advert:

 

Stars when you shine, you know how I feel

Scent of the pine, you know how I feel

Oh, freedom is mine and I know how I feel

 

It's a new dawn

It's a new day

It's a new life for me

It's a new dawn

It's a new day

It's a new life for me

And I'm feeling good

And I'm feeling good

 

Some staff members here at Kistunes said they actually became enthralled in the ad and felt as if they wanted to be there driving. This means that Volvo and the producers of this commercial have done their job since creating that need to want to use or buy the product is what is all about.