If there's one company which has changed the way commercials are made and the success they can have it's Geico, the insurance firm. Their ads are extremely popular with viewers since they are hilariously funny, witty, smart and always enjoyable. One of their latest commercials titled "Push it" is another one worthy of praise. In this advert, Geico uses the song from the group Salt & Peppa and their hit song "Push it". Very few people who watch this ad are able to stand still when listening to the catchy and groovy rhythm from this popular hit tune. While the song was first released back in 1987, it is still one of those tunes you cannot help but dance to and enjoy when you hear it.
Geico’s Commercials Are Very Successful
The Martin Agency Inc. is the advertising firm behind this widely successful commercial. This ad was first aired during the Super Bowl XLIX Feb 1, 2015. However, the ad is still very popular since Geico airs it from time to time. Keep in mind that Geico is constantly churning out new commercials all the time as if knowing their audience is waiting to see what they will come up with next.
The commercial begins with a customer walking into a door and not being able to open it as he tries pulling on it. This is when Salt (Cheryl James) and Pepa (Sandra Denton) both come out of nowhere and tell the man to "Push it" as if whispering. Soon after the beat begins the duo starts to pop up in other places where they keep telling people to "Push it, Push it real good" By the time the beat takes on full swing, anyone watching is quickly caught up in the rhythm and dancing along.
Soon after the narrator comes on to tell the audience the now famous Geico line "If you're Salt-N-Pepa, you tell people to push it. It's what you do. If you want to save 15 percent or more on car insurance, you switch to Geico. It's what you do."
Lyrics Used in Advert:
Push it, push it.
Push it, push it real good.
Ooh, baby baby
Push it real good.
For those familiar with the female rap group Salt & Peppa, many were surprised to see just how good they still all look after so long. It is hard to believe that Salt is now 48, and Pepa is 50. Even their DJ Deidra "Spinderella" Roper looks amazingly young as well. The ending of the commercial is really funny as well. Kistunes is very certain anyone who watches this advert will enjoy it. Judging by the many positive comments left by users who have watched the commercial we know most feel the same way too.