Hershey’s Commercial Featuring Baby I’m Worth it (by Fifth Harmony)

You know a commercial is a hit when the minute it comes on you start to dance, hum to the tune or even look forward to seeing it again and again just to hear the catchy song. Kistunes, the app designed to find what music is playing with a commercial, totally enjoyed watching this Baby I’m Worth It ad several times. The advertisement from Hershey’s Baby I’m worth it commercial which uses the song from Fifth Harmony, is a huge success for the chocolate conglomerate. The truth is you don’t really have to love Hershey or chocolate for that matter, to find yourself grooving to this commercial.

Original Commercial:

https://www.youtube.com/watch?v=LQk41w638Nc

 

Most of the ad consists of a woman who appears ready to go out on the town as she puts on lipstick and gets dressed. We then see the Hershey caramel churning to entice the audience and to let them know exactly what this ad is about; chocolate. From the start, once the ‘Baby I’m Worth it’ tune begins to play, the audience is shown mounds of caramel and chocolate being mixed, dripped and churned very slowly. If it wasn’t for these scenes at the beginning, you would think that the commercial was about another product like an ad for clothes or something along those lines. However, once we get a closeup of the pretty lady and her lips as she takes a bite of a piece of chocolate, we start to get the idea of what the ad is about. This is in part because while she is getting ready to go out, she is seen dancing all over the room in an euphoric blissful state with a piece of chocolate in her hand. In the background, the bass filled catchy tune entices the listener and watcher to move his or her body to the music.

Original Song

https://www.youtube.com/watch?v=FGfAmcudQVg

Below are the lyrics which were used during the entire commercial.

Lyrics used in the commercial

Give it to me

I'm worth it

Baby, I'm worth it

Ah ah ah, I'm worth it

Give it to me

I'm worth it

Give it to me

I'm worth it

Baby, I'm worth it

Ah ah ah, I'm worth it


There are several things to think about regarding the ‘Baby I’m worth it’ message behind the song. Is Hershey telling the audience that even though chocolate is the enemy of those trying to lose weight, that eating this delicious piece of chocolate is worth it? Or perhaps they are simply telling everyone that Hershey is the best chocolate in the market and you (the audience) are worthy of it? We are pretty sure that the latter is the correct message even though it is true that the average person is so health and weight conscious these days.
Nonetheless, this has got to be one of the most clever pieces of music used with an ad to get the audience involved.  In retrospect, the only flaw Kistunes found with this ad was that it was so short or ended so quickly. Perhaps that may be due to the fact that the commercial is so enjoyable which, after all, is what making a great ad with a catchy tune is all about.

So we suggest you pick up a piece of Hershey’s chocolate and groove, dance, hum or all of the above to this commercial. If want the longer version just simply do the former while you watch the video from Fifth Harmony “Baby I’m Worth It” just as well.