Bacardi's Fascinating New Thing from 2002

This commercial is a throwback to 2002, when alcoholic malted beverages ("Alcopop") first gained mass appeal amongst younger drinkers. Smirnoff Ice was the first, and still most well known, product in this category of adult drinks. Other leading brands followed suit with their own versions during the early 2000's, as seen here with Bacardi releasing Bacardi Silver. Notable is the use of a 1996 song, "Fascinating New Thing", by Semisonic, to push this product as the new face of the malted alcoholic beverage market.