Volkswagen is using the clapping song as a way to generate publicity for their loved Beetle vehicles. In a new commercial about their popular Beetle car, the clapping song’s catchy tune makes everyone want to clap to it.
By the looks of the buzz on social media sites like Facebook and Twitter, the ad seems to be working. The clapping song from Volkswagen has also been appearing all over Youtube. Kistunes, the app created to give users the names behind the songs in commercials, actually saw the initial ad via a Youtube video link sent by one of our followers. The clapping song was originally released back in 1965 by Shirley Ellis. In the original song, the lyrics were actually used to describe a clapping game called "Clap Pat Clap Slap" as the song is also known.
The Volkswagen Beetle has been lucky before as far as advertisements are concerned. A few years back there was a children's game which did wonders for VW. The game has been played by many people all across the world. When a person sees a Volkswagen Beetle, they yell "Punch Car" and then lightly punch the unsuspecting person(s) they are with. So basically the object of the game was to see who would spot a Beetle before the other person did and then beat them to the punch, no pun intended. The amazing thing behind the whole concept was all the free publicity and attention the Volkswagen Beetle was getting and still receives behind that punch car game.
By using the clapping song as their background for their commercial, Volkswagen made sure that the advertisement would be a success. In the advert, a man can be seen driving a Beetle and being greeted by everyone he sees with claps, high-fives, fist pumps, pats, slaps and many other cheerful hand gestures as they get close enough to him. In the end of the ad, even a cute dog gets in the act by high-fiving the man with his paw.
Three, six, nine, the goose drank wine,
The monkey chewed tobacco on the streetcar line
Clap-Pat: Clap your hand, pat it on your partner's hand (right hand)
Clap-Pat: Clap your hand, cross it with your left arm, pat your partner's left palm
Clap-Pat: Clap your hand, pat your partner's right palm with your right palm again.
The commercial ends with the narrator telling the audience that “It’s back, the Volkswagen Beetle, that’s the power of German engineering”In the end, we all love clapping games which is why this commercial is such a huge hit. Of course adding the clapping song to it adds to the enjoyment & the liking of the ad as well.